The range of options that most people consider available to them is much narrower than the truth. If they can’t find a job description or an enrollment form, they assume it’s not an option. Or if a person of authority tells them, “I’m sorry, that’s not an option,” too many…

If you walk into a casino and on a whim bet your entire life savings and you win. Was it a good decision? No. Even though many would congratulate you on a job well done, it was a bad decision. Or the opposite example of simple expected value. You make…

It’s accepted wisdom in the startup space that you begin by testing your product on early adopters and over time you work to expand to the mainstream users in your market. But if you’re struggling to bridge this gap, maybe what you thought were early adopters are actually just mainstream…

Keith Schacht

👋 Hello there. I’m the Co-founder & CEO of Mystery.org. More about my background can be found on linkedin.com/in/keiths. This profile picture is public (CC0).

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